Outreach Specialist for Welcome Baby

Lancaster, CA

Position Reports To: Associate Director of Resources, Referrals, and Assessments

Hours: Full-time, occasional evening and weekend, required (Non-Exempt)


Job Summary:  

The Outreach Specialist (OS) will conduct community outreach at health centers, provider offices, social service sites and community events aimed at recruiting and enrolling eligible clients into Welcome Baby Program. The Outreach Specialist will also be responsible for developing relationships with key community contacts, maintaining prenatal outreach logs, following up with potential clients, and conducting client intakes. The Outreach Specialist will work closely with the Associate Director and other team members to provide input into the program documentation, training, procedures, and overall structure of the program.

Essential Duties and Responsibilities: 

Outreach Specialist will: 

  • Develops relationships with providers and community organizations.  
  • Participates in appropriate community meetings and marketing and communications efforts as needed.  
  • Provides input on communication and outreach strategies.  
  • Conducts outreach at provider sites, community events and community-based organizations to recruit potential clients.  
  • Contact potential clients from outreach to encourage participation in the program and enroll them, if appropriate.  
  • Develops trust and rapport with clients and provides referrals as needed.  
  • Identifies appropriate resources for clients and provides referrals as needed.  
  • Updates and shares community resources.  
  • Adheres to all program guidelines, policies and protocols and actively works toward achieving the goals of the program.  
  • Attends and participates in all staff meetings, outreach community meetings, and individual supervision.  
  • Participates in periodic Peer to Peer workshops, webinars, conference calls, and regional meetings.  • Attend all other AVPH meetings.  
  • Carry out other duties as assigned by Program Lead and Program Director 

Experience & Requirements: 

  • Bachelor’s degree in child development, social work, psychology, human development, social studies, anthropology, human services, women’s studies, marketing, communication, or a related field preferred with at least one year of experience in community outreach, or Child Development
  • Associate (CDA) certification or AA degree with at least 2 years direct experience and at least one year of experience in community outreach.
  • Certified Lactation Educator (CLE) or Certified Lactation Counselor (CLC) at a minimum; or certification must be completed within six months of hire.  
  • Bilingual in Spanish required,  
  • Ability to work a flexible dayshift schedule that includes some Saturdays, Sundays, and evenings. 
  • Must pass background check. 
  • TB test clearance. 
  • Must be fully vaccinated for COVID-19. 
  • Maintain CA driver’s license. 
  • Must have automobile and proof of insurance. 

Knowledge, Skills, and Abilities:  

  • Ability to function as a member of a multidisciplinary team. 
  • Ability to promote bonding and attachment between infant-primary caregiver. 
  • Ability to assess families across a broad spectrum of areas, recognizing professional boundaries and the need for consultation from other disciplines. 
  • Experience working with families from diverse age, cultural, and ethnic backgrounds.
  • Empathy, warmth, and the ability to establish ongoing supportive relationships with an ethnically diverse population. 
  • Knowledgeable about local community resources and able to refer families to appropriate agencies. 
  • Self-starter, with the ability to take initiative and require minimal supervision. 
  • Ability to establish positive rapport with diverse populations, utilizing cross-cultural skills and knowledge of cultural and religious differences, attitudes, and practices. 
  • Ability to maintain confidentiality. 
  • Ability to develop relationship with providers and community organizations and provide input on communication and outreach strategies.  
  • Skill in organizing and maintaining accurate records.  
  • Proficiency in Word, PowerPoint, Outlook, and Excel. 
  • Written and verbal communication and interpersonal skills preferred. 
  • Ability to multi-task and effectively prioritize. 
  • Supports and adheres to the values and mission statement established by AVPH Board of Directors 

Physical Requirements and Working Conditions: 

  • Primarily in off-site community centers, community events, office setting and/or via a virtual platform 
  • Working with overburdened, often high-risk clients of low economic and varied cultural backgrounds, living in high-risk areas 
  • Office, and possible community settings 
  • Work often performed under stressful and emotional conditions
  • This position requires lifting/carrying up to 25 lbs., stooping, bending, squatting, sitting on the floor, walking, running (may be needed)

JOB CODE: Welcome Baby Outreach